Job Purpose:

To formulate the corporate communications direction and steer effective and proactive corporate communications functions for the Hong Kong Red Cross including the formulation of communications strategy, issue management, media relations, agency publication and event management for the purpose of enhancing the agency's branding and publicity

Job Duties and Responsibilities:

• Provide professional advice to the Agency on corporate communications directions and to develop the execution of Agency Strategic Corporate Communications plan with a view to develop and strengthen the agency brand value and presence
• Steer the implementation of advocacy and publicity campaigns, media relations, digital media, publications and events for the effective communications and brand building purposes
• Enhance community and media presence of the Hong Kong Red Cross on a solid and well connected media work
• Manage all corporate communications materials including press releases, newsletters, annual report and all agency publications
• Keep update on latest development on communication channels or new media and suggest to the Agency on the effective approach for communications to build Agency image
• Manage the Agency website and social media presence for corporate image building and information dissemination
• Monitor the Agency complaints and appreciation statistics to provide advice on corporate communications actions as appropriate
• Comply practice with the global Red Cross communication guidelines and to ensure consistency in line with the corporate image and secure and strengthen the reputational risk management for the Agency

Requirements:

• Recognized University degree in Public Relations, Communications, Journalism or related disciplines
• Minimum of 10 years' experience in communications preferably gained from NGOs or social services, with at least 5 years’ at managerial level  
• Good knowledge about Hong Kong’s social welfare development and media scenes
• Substantial experience and knowledge in communications, branding development and crisis management
• Excellent communications and interpersonal skills; high proficiency in written English and Chinese and spoken Putonghua
• High enthusiasm on human services
• Self-motivated, goal-oriented, detail-oriented and multi-tasking abilities
• Able to manage a remote team
• Candidates with less experience will be considered as Senior Manager

Fringe Benefits:

Fringe benefits including generous annual leave, marriage leave, compassionate leave, caring leave, medical and dental benefits (including dependents), Employer MPF voluntary contribution, and a discretionary incentive payment (where applicable) will be offered to the right candidates.

Contract Period: 3 years (renewable)

Please send application together with full curriculum vitae and expected salary to the Chief Executive Officer/ Secretary General, Hong Kong Red Cross, 9/F Hong Kong Red Cross Headquarters, 19 Hoi Ting Road, West Kowloon, HK or email to recruitment@redcross.org.hk on or before 28 April 2024.

Personal data provided by job applicants will be used strictly in accordance with Agency's data protection policy for recruitment purposes only. Applicants not contacted within 4 weeks may consider their applications unsuccessful and all related information will be kept on our files up to a period of 6 months.